Workshops · Archive
Fall 2024 - Dallas
“BIG – Financial impact of big events”
Measuring and maximizing the short-term and long-term positives
(Field of Study: Finance)
October 28-29, 2024
As pandemic restrictions have receded, big events have returned. These are the events for which transit agencies do something special – such as special fares; partnering with sponsors for combined tickets, revenue sharing, and promotions; additional fare collection methods; additional service; and providing additional workforce necessary for service and security. Such events include ongoing and annual occurrences (rodeos, state fairs, sports games) as well as one-time (Superbowl, World Cup, faith-based conferences, large concerts). Transit finance officers from across the nation will gather in Dallas to develop techniques to measure and maximize the short-term and long-term positives.
Workshop objectives – After attending this conference, participants will be able to:
- Identify events requiring special assessment, as well as methods to analyze the financial impact – with a focus on decision support and reporting to the Board and stakeholders.
- Understand the Finance role in planning for these events and approaches for budgeting incremental revenue and costs.
- Explore revenue collection challenges and solutions – including innovations to achieve agency ridership, revenue, and overall goals and objectives.
- Asses event-related issues regarding equity, workforce, and charter service & other federal regulations.
- Synthesize workshop information to develop financial strategies to advance and support agency near-term and longer-term plans.
- Identify and share best practices through structured, participative, conversation sessions with other transit agencies.